Pride Rides Wisconsin (PRW) is a 501c.3 non-profit social and educational organization that provides a safe and inclusive space for LGBTQ+ and LGBTQ-friendly motorcycle riders to participate in group rides together. Events organized by PRW typically benefit or raise awareness of other charitable causes within the LGBTQ+ community.

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Many LGBTQ+ motorcycle riders within our community don't feel welcome or accepted within traditional riding groups or clubs. That's why we founded Pride Rides - to give LGBTQ+ bikers and their Allies a safe setting to be free, and ride proud.

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Anyone who attends our events can call themselves a member. We do not require "applications" or "prospecting"  - we are an open community. All people (and of course, all makes of bikes!) are welcome.

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OUR HISTORY

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Pride Rides Wisconsin was formed in 2018, after the first Ride With Pride event organized by founder, Cormac Kehoe, as a partnership with Milwaukee Pride. Having experienced what an amazing event that was, co-founders Ed Zamora, Matt Fitzgerald, and Ursus Torrente met with Cormac to discuss the idea of having a motorcycle group that met up throughout the year to keep up the same energy of Ride With Pride. The motorcycle community at large is rife with homophobia and hyper-masculinity. They saw the need for a group that could give LGBTQ+ riders a space to enjoy their hobby without feeling like they needed to hide who they were. A space where they could be safe, and free. Thus, Pride Rides Wisconsin was born.